Attributes of panorama Melaka bus towards customer satisfaction / Muhammad Mubarak Ismail, Nur Sarafaten Mohd Noor and Amanina Athira Razlan

Ismail, Muhammad Mubarak and Mohd Noor, Nur Sarafaten and Amanina Athira Razlan, Razlan (2013) Attributes of panorama Melaka bus towards customer satisfaction / Muhammad Mubarak Ismail, Nur Sarafaten Mohd Noor and Amanina Athira Razlan. Student Project. Faculty of Hotel and Tourism Management, Bandaraya Melaka. (Unpublished)

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Abstract

Melaka’s bus system is set for improvements where in early 2012 the state government of Melaka assumed management of the city’s stage buses through its subsidiaries. By monitoring customer satisfaction is critical to help ensure a satisfying overall experience, customer value and repeat customers. Here, we examine customer satisfaction from data collection on Panorama Melaka Bus. The study focuses on identifying significant factor that influencing customer evaluation and satisfaction with the overall experiences by using that service. The key findings reveal that customer evaluate the services primarily on overall experience based on the tangible facilities that Panorama Melaka Bus provide. Core conditions of the buses must meet are responsiveness and the assurance of the services. Other features vary in importance.

Item Type: Monograph (Student Project)
Creators:
CreatorsID Num.
Ismail, Muhammad MubarakUNSPECIFIED
Mohd Noor, Nur SarafatenUNSPECIFIED
Amanina Athira Razlan, RazlanUNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
H Social Sciences > HD Industries. Land use. Labor > Automobile industry and trade
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Hotel and Tourism Management (M)
Item ID: 23657
Uncontrolled Keywords: Customer satisfaction; Melaka’s bus system; Services
Last Modified: 07 Apr 2019 04:16
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka
URI: http://ir.uitm.edu.my/id/eprint/23657

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