A study on the level of customer satisfaction towards tangible facilities in Melaka River Pirate Park / Muhammad Hasif Sulaiman, Nursyafiqah Harris Fadilah and Siti Masturah Ayu Mohd Fauzi

Sulaiman, Muhammad Hasif and Harris Fadilah, Nursyafiqah and Mohd Fauzi, Siti Masturah Ayu (2013) A study on the level of customer satisfaction towards tangible facilities in Melaka River Pirate Park / Muhammad Hasif Sulaiman, Nursyafiqah Harris Fadilah and Siti Masturah Ayu Mohd Fauzi. Student Project. Faculty of Hotel and Tourism Management, Bandaraya Melaka. (Unpublished)

[img] Text
PPb_MUHAMMAD HASIF SULAIMAN M HM 13_5.pdf

Download (67kB)

Abstract

The theme park industry has experienced steady growth for many years, and it has developed into a global phenomenon. Monitoring visitor satisfaction is critical to help ensure a satisfying overall experience, customer value, and repeat visits. Here, we examine customer satisfaction from the data collection in Melaka River Theme Park. The study focuses on identifying significant tangibility factor influencing customer evaluation and satisfaction with the overall theme park experience. The key findings reveal that visitors evaluate the theme park primarily on overall park experience based on the tangible facilties that the theme park provide. Core conditions amusement parks must meet are cleanliness and the presence of nice scenery. Other features vary in importance.

Item Type: Monograph (Student Project)
Creators:
CreatorsEmail
Sulaiman, Muhammad HasifUNSPECIFIED
Harris Fadilah, NursyafiqahUNSPECIFIED
Mohd Fauzi, Siti Masturah AyuUNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
G Geography. Anthropology. Recreation > GV Recreation. Leisure > Recreational areas and facilities. Recreation centers
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Hotel and Tourism Management (M)
Item ID: 23620
Uncontrolled Keywords: Customer satisfaction; Theme park industry; Customer value; Facilities
Last Modified: 07 Apr 2019 04:09
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka
URI: http://ir.uitm.edu.my/id/eprint/23620

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year