Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail

Ismail, Nurul Syafiqah (2019) Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail. [Student Project] (Unpublished)

Abstract

This research purpose is to study the consumer’s perception on characteristics of food product’s packaging towards consumer buying behavior. There are varieties of characteristics of food product’s packaging that can lead to consumer purchasing. In this study, four (4) roles were adopted which is packaging color, packaging material, design of wrapper and printed information. These studies were focus for population of gen Y in Melaka Tengah. 200 sets of questionnaires were distributed and only 185 were returned. The results from this study found that design of wrapper is the characteristics that give the most impact towards consumer buying behavior. Convenience sampling was the sampling method for this study. The data of correlation and regression was analyzed by using SPSS.

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Metadata

Item Type: Student Project
Creators:
CreatorsID Num. / Email
Ismail, Nurul SyafiqahUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
H Social Sciences > HF Commerce > Business societies > Shipment of goods. Delivery of goods > Packaging
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 23586
Uncontrolled Keywords: Consumer’s perception; Food product’s packaging; Consumer buying behavior; Consumer purchasing
URI: http://ir.uitm.edu.my/id/eprint/23586

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