The important of quality service towards customer satisfaction / Farazila Mohd Sani

Mohd Sani, Farazila (2001) The important of quality service towards customer satisfaction / Farazila Mohd Sani. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

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Abstract

Since the Second World War, many economically developed countries have undergone a structural change moving away from agriculture based economy to an industrialized economy. Economists like Chenery observed that economic development of a country goes hand in hand with industrial development. As a country became industrialized, it also achieved higher standard of living and economic affluence. This is then followed by a higher demand for goods and services. The shift towards manufacturing and services activities has been a feature of the Malaysian economy. Thus, it is reasonable to say that Malaysian development are changing the economic structure from being agriculture-based to a greater focus on services and profit manufacturing. From transportation and communications, wholesale and retail trades to hotels and restaurants, financial services, leisure and tourism, the service sector is vast and relatively labor intensive. In 1998, the services have already represented about 47% of jobs in Malaysia. Job opportunities in the services sectors are expected to be on the rise in the future as our economy attains higher level of economic achievements and affluence.

Item Type: Monograph (Student Project)
Creators:
CreatorsID Num.
Mohd Sani, FarazilaUNSPECIFIED
Subjects: H Social Sciences > HB Economic Theory. Demography > Economics
H Social Sciences > HC Economic History and Conditions
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management (M)
Item ID: 22316
Uncontrolled Keywords: Quality service; Customer satisfaction; Economic structure
Last Modified: 26 Dec 2018 02:14
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka
URI: http://ir.uitm.edu.my/id/eprint/22316

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