Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon

Faridon, Amira Najwa Fitri (2018) Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon. Degree thesis, Uinversiti Teknologi MARA, Melaka.


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Breastfeeding is generally considered by health professionals as the ideal feeding practice for infants. It is the first communication pathway between the mother and her infant. This study intends to measure the awareness level among young mothers regarding the importance of breastfeeding. Three determining factors including knowledge, attitudes and practice will be used to assess the perception of mothers in Melaka, Malaysia. This cross-sectional study allows the researcher to determine trends and other information about the finding in the Melaka area. In order to conduct this study, I proposed using a survey by distributing a questionnaire online. The outcome of the survey will be analysed to measure the degree of agreement between the respondents. We hope that the findings of this study will show that the participant’s knowledge level regarding breastfeeding and how much they have reacted towards breastfeeding. The findings from the research will be discussed and used as the element for producing an effective Public Services Announcement (PSA) and awareness campaign that will educate mothers, about the benefits and practice of Breastfeeding.

Item Type: Thesis (Degree)
CreatorsID Num.
Faridon, Amira Najwa FitriUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Advertising > Advertising campaigns
H Social Sciences > HQ The family. Marriage. Woman > Women. Feminism > Women in public services. Women in public life
H Social Sciences > HQ The family. Marriage. Woman > Wives. Mothers. Pregnant women
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Art and Design
Item ID: 21834
Uncontrolled Keywords: Breastfeeding; Health professionals; Campaign; Mother
Last Modified: 26 Dec 2018 01:59
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka

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