The effectiveness of web advertising in influencing the people in Klang Valley towards Visit Malaysia year 2007 / Razilah Jalil

Jalil, Razilah (2007) The effectiveness of web advertising in influencing the people in Klang Valley towards Visit Malaysia year 2007 / Razilah Jalil. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

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Abstract

This research is conduct to carry out The Effectiveness of Web Advertising in influencing the people in Klang Valley towards Visit Malaysia Year 2007. The main objective is to measure the level of people awareness about Tourism Malaysia website especially during Visit Malaysia Year 2007. As we know, Tourism Malaysia is an organization under government who are responsible to promote Malaysia all around the world. Our government has been spend a lot of money because realizes that tourism industry has potential to increase government revenue after oil industry. When tourist come and holiday in Malaysia, of course they will spend a lot of their money and automatically it can increase economic growth and it also can give opportunity to local entrepreneur to get a profit towards tourism industry. So, in order to achieve the goals, Tourism Malaysia has been created big events the whole year with one objective which is to attract a lot of tourist to come and holiday in Malaysia. The respondents of this study were the people in Klang Valley. 50 questionnaires has been distributed them. The researcher had been used convenience sampling as a sampling technique.

Item Type: Monograph (Student Project)
Creators:
CreatorsEmail
Jalil, RazilahUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Advertising > Advertising campaigns
H Social Sciences > HF Commerce > Advertising > Advertising campaigns > Malaysia
H Social Sciences > HF Commerce > Advertising > Methods. Outdoor advertising. Billboards. Posters
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 21277
Uncontrolled Keywords: Web advertising; Tourism; Malaysia
Last Modified: 23 Oct 2018 01:23
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka
URI: http://ir.uitm.edu.my/id/eprint/21277

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