Customer satisfaction towards sales services provided by showroom sales staff at Sime UEP Properties Berhad Subang Jaya / Hasrol Amri Abu Yazid

Organizations cannot exist without customers. As such, the customer must be the central focus of the organization. Goals around market share and diversity, profit yield, and so on, are directly related to customer patronage.

The purpose of this research is to study the customer's satisfaction towards the sales services provided by sales staff in Sime UEP Properties Berhad. Moreover, this study will examine and identify to what factors that make customers purchase at Sime UEP. This research also will determine whether there are
relationships between demographic and overall satisfaction. The findings showed that most of the customers were satisfied with the sales service provided to them and demographic have a strong relationship with overall customer's satisfaction. The researcher is also able to give some recommendations and suggestion on how to improve and increase customer's satisfaction of the customers after the analysis, findings and interpretation.

In this study, researcher used interviews and questionnaire techniques and others secondary data such as reports, database, and so on for data collection. This study will help Sime UEP Properties Berhad to identify their weakness in order to achieve 100% customer's satisfaction. The researcher hopes that this study can help this company to overcome their problem so that they can maintain their established named in the property sector in Malaysia.