The extension of Technology Acceptance Model (TAM): effects of social media, facilitating conditions and perceived risk in online purchase in Saudi Arabia / Areeg Abdulghani Almowalad

Abdulghani Almowalad, Areeg (2018) The extension of Technology Acceptance Model (TAM): effects of social media, facilitating conditions and perceived risk in online purchase in Saudi Arabia / Areeg Abdulghani Almowalad. In: The Doctoral Research Abstracts. IGS Biannual Publication, 13 (13). Institute of Graduate Studies, UiTM, Shah Alam.

[img]
Preview
Text
ABS_AREEG ABDULGHANI ALMOWALAD TDRA VOL 13 IGS 18.pdf

Download (422kB) | Preview

Abstract

In Saudi Arabia, there is currently an active revolution not only in its physical and economy development, but also in the purchasing behaviour among Saudis. The world is observing massive change in people’s behaviour in communication and the influence technology has on it. This has led to numerous studies related to information technology and purchasing behaviour, in particular the reality of online purchasing in Saudi Arabia. As it involves technology, the Technology Acceptance Model (TAM) has been widely used in various studies in the attempt to understand people’s intention and actual behaviour online through the involvement of several external factors. This study is designed to examine the effects of ease of use, usefulness, enjoyment, and trust as the direct antecedent to intention, while social media, facilitating conditions and perceived risk are the moderating effects between intention and actual purchase to be able to advance the theories in TAM. This study aims to answer seven research questions by proving seven hypotheses involving seven relationships of dependent, independent as well as moderating variables…

Item Type: Book Section
Creators:
CreatorsID Num.
Abdulghani Almowalad, AreegUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
L Education > LB Theory and practice of education > Higher Education > Dissertations, Academic. Preparation of theses
Divisions: Institut Pengajian Siswazah (IPSis) : Institute of Graduate Studies (IGS)
Series Name: IGS Biannual Publication
Volume: 13
Number: 13
Item ID: 20487
Uncontrolled Keywords: Abstract; Abstract of thesis; Newsletter; Research information; Doctoral graduates; IPSis; IGS; UiTM; Technology Acceptance Model
Last Modified: 08 Jun 2018 07:25
Depositing User: Staf Pendigitalan 5
URI: http://ir.uitm.edu.my/id/eprint/20487

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year