A study of the Malaysian youth perception toward 'Muslim Pro' apps through smart phone in Malaysia using technology acceptance model (TAM) / Hafizah Rosli and Ruslan Abd Rahim

Rosli, Hafizah and Abd Rahim, Ruslan (2016) A study of the Malaysian youth perception toward 'Muslim Pro' apps through smart phone in Malaysia using technology acceptance model (TAM) / Hafizah Rosli and Ruslan Abd Rahim. In: ISME Colloquium 2016 : Pengukuhan Budi Dan Jati Diri, June 2016, Tanjung Bidara Resort, Melaka.

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Abstract

The justification of this exploratory study is to get a better understanding on current situation of the Malaysian youth perception toward 'Muslim Pro' apps through their smartphones. Moreover, most of previous studies focused on the categories and types of mobile applications but not specific on the consumers' perception (Heidi, 2014) Thus, the purpose of this study is to identify the users perception, use and usefulness of the mobile app that give a certain impact toward improving their practice toward basic Islamic principle as Muslim in Malaysia. Additionally, the user's perception as Muslim through this religion application had been examined through online survey by using The Technology Acceptance Model (TAM) as variable to measure. As conclusion, this information is beneficial for academics for the development of future research in the field as to improved future propose mobile application toward our Muslim society in Malaysia.

Item Type: Conference or Workshop Item (Paper)
Creators:
CreatorsEmail
Rosli, Hafizahroslihafizah@yahoo.com
Abd Rahim, RuslanUNSPECIFIED
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam > Technology
B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam > Muslims
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
T Technology > T Technology (General) > Information technology. Information systems
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Art and Design
Event Title: ISME Colloquium 2016 : Pengukuhan Budi Dan Jati Diri
Event Dates: June 2016
Page Range: pp. 36-41
Item ID: 20045
Uncontrolled Keywords: Muslim pro application; Muslim Youth Perception; Technology
Last Modified: 19 Sep 2018 11:19
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka
URI: http://ir.uitm.edu.my/id/eprint/20045

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