Abstract
The justification of this exploratory study is to get a better understanding on current situation of the Malaysian youth perception toward 'Muslim Pro' apps through their smartphones. Moreover, most of previous studies focused on the categories and types of mobile applications but not specific on the consumers' perception (Heidi, 2014) Thus, the purpose of this study is to identify the users perception, use and usefulness of the mobile app that give a certain impact toward improving their practice toward basic Islamic principle as Muslim in Malaysia. Additionally, the user's perception as Muslim through this religion application had been examined through online survey by using The Technology Acceptance Model (TAM) as variable to measure. As conclusion, this information is beneficial for academics for the development of future research in the field as to improved future propose mobile application toward our Muslim society in Malaysia.
Metadata
Item Type: | Conference or Workshop Item (Paper) |
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Creators: | Creators Email / ID Num. Rosli, Hafizah roslihafizah@yahoo.com Abd Rahim, Ruslan UNSPECIFIED |
Subjects: | B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam > Technology B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam > Muslims H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling T Technology > T Technology (General) > Information technology. Information systems |
Divisions: | Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Art and Design |
Event Title: | ISME Colloquium 2016 : Pengukuhan Budi Dan Jati Diri |
Event Dates: | June 2016 |
Page Range: | pp. 36-41 |
Keywords: | Muslim pro application; Muslim Youth Perception; Technology |
Date: | June 2016 |
URI: | https://ir.uitm.edu.my/id/eprint/20045 |
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