Corporate rebranding design of oil and gas company in Malaysia: case study of SMART Petrol / Amina Syarfina Abu Bakar...[et.al]

Abu Bakar, Amina Syarfina and Harun, Azahar and Abd Razak, Mohamed Razeef (2016) Corporate rebranding design of oil and gas company in Malaysia: case study of SMART Petrol / Amina Syarfina Abu Bakar...[et.al]. In: Empowering Local Mind In Art Design & Cultural Herritage 3rd ISME International Colloquium 2016, 27 & 28 December 2016, Universiti Teknologi MARA, Melaka.

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Abstract

The aim of this study is to investigate the existing branding design and the potential of corporate rebranding design for SMART Petrol. SMART Petrol is a 100% Bumiputera companies that are actively involved in the supply and marketing of petroleum products in Malaysia. This company has been approved by the government to develop and modernize and supply of petroleum to gas station mini in rural areas. However SMART Petrol is new and unrecognized petrol station company in Malaysia, this caused lack of consumer’s trust and awareness. Through visual observation and content analysis of existing branding design, these could help restructuring process and trigger a new strategy of branding for SMART Petrol. Social responsibilities seem significant to get closer to the consumers. Due to that corporate rebranding design is important to gain the consumer’s trust and new shareholders to invest to with SMART Petrol for potential booster of the company. Therefore the decision of rebranding for failure organization is important and seems rational.

Item Type: Conference or Workshop Item (Paper)
Creators:
CreatorsEmail
Abu Bakar, Amina SyarfinaUNSPECIFIED
Harun, AzaharUNSPECIFIED
Abd Razak, Mohamed RazeefUNSPECIFIED
Subjects: A General Works > Academies and learned societies (General)
H Social Sciences > HD Industries. Land use. Labor > Petroleum industry and trade > Malaysia
H Social Sciences > HF Commerce > Branding (Marketing)
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Art and Design
Event Title: Empowering Local Mind In Art Design & Cultural Herritage 3rd ISME International Colloquium 2016
Event Dates: 27 & 28 December 2016
Page Range: pp. 423-434
Item ID: 19827
Uncontrolled Keywords: Branding design; Corporate rebranding; Restructuring; Social responsibilities
Last Modified: 05 Apr 2018 06:30
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka
URI: http://ir.uitm.edu.my/id/eprint/19827

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