The effectiveness of promotional mix done by Pusat Zakat Melaka (PZM) to create customers' awareness in Melaka Tengah area in fulfilling their zakat obligation / Zurhaida Impian

Impian, Zurhaida (2008) The effectiveness of promotional mix done by Pusat Zakat Melaka (PZM) to create customers' awareness in Melaka Tengah area in fulfilling their zakat obligation / Zurhaida Impian. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

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Abstract

The purpose of this research is to know the effectiveness of promotional mix done by Pusat Zakat Melaka (PZM) to create customers' awareness in Melaka Tengah in fulfilling their Zakat obligation. The promotional mix consists of elements such as advertising, public relations direct marketing and sponsorship. Nowadays promotional mix has gained importance within the country to achieving the competitive advantage. Moreover promotional mix has been used not by the profit organization but also the nonprofit organization. The findings show that the PZM have encountered some problem in their promotional mix strategies whereby becomes one of their weaknesses strategies in order to attract the consumers. The study is to find the level of customers' awareness, the relationship between promotional mixes with customers' awareness and to determine the most effective promotional mix done by PZM. As to solve their problem, the researcher suggests some of suggestions for the company to enhancing their promotional mix strategies. A total of 80 of respondents have been asked by using questionnaire in order to gain information and feedback to the company. The questionnaire consists of questions about the promotional mix done by PZM and customer awareness in order to fulfilling their Zakat obligation.

Item Type: Monograph (Student Project)
Creators:
CreatorsEmail
Impian, ZurhaidaUNSPECIFIED
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam > Alms (Zakat) > Malaysia
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 19549
Uncontrolled Keywords: promotional; Pusat Zakat Melaka; Customers' awareness; Zakat obligation
Last Modified: 26 Feb 2018 06:07
Depositing User: Staf Pendigitalan 7
URI: http://ir.uitm.edu.my/id/eprint/19549

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