Effect of information source on Sabah destination image and non-visitors’ behavioral intention / Norliza Aminudin...[et al.]

Aminudin, Norliza and JeraJen, Soumin and Abdul Razak, Intan Rahayu and Tarmudi, Sabrina (2017) Effect of information source on Sabah destination image and non-visitors’ behavioral intention / Norliza Aminudin...[et al.]. Journal of Tourism, Hospitality & Culinary Arts, 9 (2). pp. 1-12. ISSN 1985-8914

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Abstract

This study investigates the image of Sabah, Malaysia held by the non-visitors, and how the image was formed and its influence towards their travel intention to Sabah. This study uses both quantitative and qualitative instruments to evaluate destination image: a quantitative approach for the identification of common characteristics and attributes and a qualitative approach for determining holistic and psychological impressions associated with the image of Sabah. The view of three hundred four people who never visited Sabah was obtained via an innovative open-ended research instrument. Findings indicate that the most frequent sources that were used by non-visitors in searching information are through social media, friends and/or family who had visited Sabah before and mass media. Moreover, Sabah has acquired a strongly positive appreciation by the non-visitors when it comes to evaluating its tourism destination image.

Item Type: Article
Creators:
CreatorsEmail
Aminudin, NorlizaUNSPECIFIED
JeraJen, SouminUNSPECIFIED
Abdul Razak, Intan RahayuUNSPECIFIED
Tarmudi, SabrinaUNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism
G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism > Malaysia
Z Bibliography. Library Science. Information Resources (General) > ZA Information resources (General)
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management (B)
Journal or Publication Title: Journal of Tourism, Hospitality & Culinary Arts
ISSN: 1985-8914
Volume: 9
Number: 2
Page Range: pp. 1-12
Official URL: http://www.jthca.org
Item ID: 19520
Uncontrolled Keywords: Destination image, non-visitors, information source, travel intention
Last Modified: 09 Mar 2018 02:08
Depositing User: Perpustakaan Tun Abdul Razak UiTM Kampus Puncak Alam
URI: http://ir.uitm.edu.my/id/eprint/19520

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