Halal management system in restaurant operation : Identifying the motivational factors / Nor Ellyna Razali...[et al.]

Razali, Nor Ellyna and Ungku Zainal, Ungku Fatimah and Othman, Mohhidin and Mohamad, Siti Fatimah (2017) Halal management system in restaurant operation : Identifying the motivational factors / Nor Ellyna Razali...[et al.]. Journal of Tourism, Hospitality & Culinary Arts, 9 (2). pp. 1-12. ISSN 2590-3837

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Abstract

Malaysia is known as one of the top Islamic tourism destinations especially among Muslim Middle East tourists. Various services and halal food offered serve as the main attractions. Although foodservice companies today are growing abundantly, the number of Halal certified restaurants is still limited. Hence, the factors that motivates restaurant in obtaining halal certification and implementing halal management system in the foodservice industries need to be explored. Using a qualitative approach, 15 semi-structured interviews were carried out with halal executives, managers or supervisors from halal certified restaurants. The recorded interviews were transcribed, translated and coded for analysis using Atlas.ti version 7 to identify themes and patterns in the data. The finding of this research shows the customer demand, marketing benefits, external support and pressure, top management commitment and product safety and quality are the motivation factors in implementing halal certificate. This study provides a recent view and knowledge on motivation for implementing halal management system in restaurant industries.

Item Type: Article
Creators:
CreatorsEmail
Razali, Nor EllynaUNSPECIFIED
Ungku Zainal, Ungku FatimahUNSPECIFIED
Othman, MohhidinUNSPECIFIED
Mohamad, Siti FatimahUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management (B)
Journal or Publication Title: Journal of Tourism, Hospitality & Culinary Arts
ISSN: 2590-3837
Volume: 9
Number: 2
Page Range: pp. 1-12
Official URL: http://www.jthca.org
Item ID: 19516
Uncontrolled Keywords: Halal certification, management system, motivations, restaurant operator, qualitative research
Last Modified: 12 Mar 2018 00:33
Depositing User: Perpustakaan Tun Abdul Razak UiTM Kampus Puncak Alam
URI: http://ir.uitm.edu.my/id/eprint/19516

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