Tourist perception towards Kelantanese food image / Hanif Hanan and Zuliah Abd Hamid

Hanan, Hanif and Abd Hamid, Zuliah (2017) Tourist perception towards Kelantanese food image / Hanif Hanan and Zuliah Abd Hamid. Journal of Tourism, Hospitality & Culinary Arts, 9 (2). pp. 1-10. ISSN 2590-3837

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Food tourism is not a new phenomenon or trend that promotes the tourism products in Malaysia. The unique combination of multiple ethnicities and cultures influence the taste of the food that is served. Some of the food have been influenced by the other cultures based on the geographical elements where the region is related to other strong cultural regions. For example, Kelantan food have been influenced by Thai food where both destinations are next to each other. However, the slogan of the tourism promotion in Kelantan is the ‘cradle of Malay culture’ where it shows Kelantan itself has a strong image of Malays which includes the food. The slogan tells that Kelantan food image is the real Malay food image that has been preserved from generation to generation but in reality, the geographical and other cultural influences are also the important elements that need to be considered in measuring the food image of the region. Thus, this paper will explain and expand on the food tourism element and the destination and food image that influence visitors visiting the tourism destination of Kelantan.


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Item Type: Article
CreatorsID Num.
Abd Hamid, ZuliahUNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management (B)
Journal or Publication Title: Journal of Tourism, Hospitality & Culinary Arts
ISSN: 2590-3837
Volume: 9
Number: 2
Page Range: pp. 1-10
Official URL:
Item ID: 19483
Uncontrolled Keywords: Food tourism, destination image, food image, tourism

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