Material management in themed restaurants : Inspiring the experience economy / Farah Adibah Che Ishak, Philip Crang and Muhammad Shahrim Ab Karim

Che Ishak, Farah Adibah and Crang, Philip and Ab Karim, Muhammad Shahrim (2017) Material management in themed restaurants : Inspiring the experience economy / Farah Adibah Che Ishak, Philip Crang and Muhammad Shahrim Ab Karim. Journal of Tourism, Hospitality & Culinary Arts, 9 (2). pp. 1-12. ISSN 2590-3837

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Abstract

In tune with wider ideas of an experience economy, the hospitality industry has increasingly focused less on giving a service to its customers and more on offering them memorable, sensory experiences. This paper looks at one facet of this provision of experiences: the material engineering and management of the ‘affective atmosphere’ or ‘ambiance’ of a venue. It unfolds the exploration of theme restaurants in practicing the material management as an inspiration to stage an experience. This paper illustrates its arguments through one case study: the Indonesian theming of the Pondok Malindo restaurant, Selangor. Practically, the findings suggest that creating the desired ambiance needs proper planning and careful attention to a wide range of material elements. More broadly, the paper suggests that accounts of the experience economy should consider the powers and agencies of materials and objects.

Item Type: Article
Creators:
CreatorsEmail
Che Ishak, Farah AdibahUNSPECIFIED
Crang, PhilipUNSPECIFIED
Ab Karim, Muhammad ShahrimUNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management (B)
Journal or Publication Title: Journal of Tourism, Hospitality & Culinary Arts
ISSN: 2590-3837
Volume: 9
Number: 2
Page Range: pp. 1-12
Official URL: http://www.jthca.org
Item ID: 19480
Uncontrolled Keywords: Experience economy, themed restaurant, DINESCAPE, experience, materials
Last Modified: 13 Mar 2018 22:02
Depositing User: Perpustakaan Tun Abdul Razak UiTM Kampus Puncak Alam
URI: http://ir.uitm.edu.my/id/eprint/19480

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