Investigating Islamic advertising ethics:perceptions of Indonesian Muslims / Fadhil Akbar Purnama and Anya Safira

Safira, Anya (2017) Investigating Islamic advertising ethics:perceptions of Indonesian Muslims / Fadhil Akbar Purnama and Anya Safira. Journal of Emerging Economies and Islamic Research (JEEIR), 5 (2). pp. 1-15. ISSN 2289 - 2559

Official URL: http://www.jthca.org

Abstract

Several studies have found that Muslims have different attitudes towards advertising compared to people of other faiths, which makes Muslims an especially interesting group of consumers to study. This research attempts to contribute to the understanding of Islamic advertising by investigating ethical advertising from the eyes of Indonesian Muslim consumers. More specifically, this study investigates whether there are differing ethical perceptions of advertisements between Indonesian Muslims of different age, gender, ethnicity, and levels of religiosity. Analysis of Variance (ANOVA) and independent sample t-test were used to compare the varying perceptions of the respondents towards the Islamic ethical advertising elements.

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Safira, AnyaUNSPECIFIED
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam > Islamic ethics
H Social Sciences > HF Commerce > Advertising > Moral and ethical aspects
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Journal or Publication Title: Journal of Emerging Economies and Islamic Research (JEEIR)
Journal: UiTM Journal > Journal of Emerging Economies and Islamic Research
ISSN: 2289 - 2559
Volume: 5
Number: 2
Page Range: pp. 1-15
Official URL: http://www.jthca.org
Item ID: 19361
Uncontrolled Keywords: Islamic advertising, Islamic marketing, Ethics, Indonesia
URI: http://ir.uitm.edu.my/id/eprint/19361

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