The effect of technology social media and knowledge shared between generations X’ers, generation Y towards the effective communication at University Teknologi Mara Campus Jengka Pahang / Wan Roshilawati Wan Sahidin

Wan Sahidin, Wan Roshilawati (2017) The effect of technology social media and knowledge shared between generations X’ers, generation Y towards the effective communication at University Teknologi Mara Campus Jengka Pahang / Wan Roshilawati Wan Sahidin. Student Project. Faculty of Business and Management, Jengka, Pahang. (Unpublished)

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Abstract

The effective communication is the important in the conversation between two people to deliver the information in the right ways. Every generation have their own ways to communication among them. In this research to investigate between the two generation which is Gen X ers and Gen Y and to see how far the generation used technology, social media and knowledge toward the effective communication. This study was carried on the Universiti Teknologi Mara Kampus,Pahang is the one of the education institution which responsible in providing a good education to youth to get the knowledge. Other than that, the study focused on the staff in the Universiti Teknologi Mara Jengka that how they communicate among them. The effective communication has been measure through the element of communication which is technology, social media and knowledge shared. The sampling technique used in this research is convenience sampling

Item Type: Monograph (Student Project)
Creators:
CreatorsEmail
Wan Sahidin, Wan RoshilawatiUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing > Malaysia
H Social Sciences > HF Commerce > Branding (Marketing)
H Social Sciences > HM Sociology > Social change
H Social Sciences > HM Sociology > Social change > Information technology. Information society. Digital divide
Divisions: Universiti Teknologi MARA, Pahang > Jengka Campus > Faculty of Business and Management (C)
Item ID: 19322
Uncontrolled Keywords: Technology social media, Effective communication, Social media effects
Last Modified: 04 Feb 2019 03:00
Depositing User: Perpustakaan Al-Bukhari UiTM Cawangan Pahang
URI: http://ir.uitm.edu.my/id/eprint/19322

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