The influence of market orientation and relationship quality on relationship outcome between public universities and their associated colleges in Malaysia / Zainuddin Zakaria

Zakaria, Zainuddin (2012) The influence of market orientation and relationship quality on relationship outcome between public universities and their associated colleges in Malaysia / Zainuddin Zakaria. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 1 (1). Institute of Graduate Studies, UiTM, Shah Alam.

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Abstract

This thesis is the culmination of more than three years of effort to study the elements and factors that are able to influence the quality of relationship. The core elements identified in the conceptual model are trust and commitment. Together with three dimensions of relational norms, these variables are hypothesised to influence the economic, non-economic satisfaction and the intention of the partners to continue their relationship in the future. Two antecedents have also been identified in the conceptual model, namely are the organisation’s perception of its own market orientation and their perception of their partners’ market orientation.

Item Type: Book Section
Creators:
CreatorsEmail
Zakaria, ZainuddinUNSPECIFIED
Subjects: L Education > LB Theory and practice of education > Performance. Competence. Academic achievement
Divisions: Institut Pengajian Siswazah (IPSis) : Institute of Graduate Studies (IGS)
Series Name: IPSis Biannual Publication
Volume: 1
Number: 1
Item ID: 19095
Uncontrolled Keywords: Abstract; Abstract of thesis; Newsletter; Research information; Doctoral graduates; IPSis; IGS; UiTM; market orientation
Last Modified: 08 Jun 2018 04:09
Depositing User: Staf Pendigitalan 2
URI: http://ir.uitm.edu.my/id/eprint/19095

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