Customer satisfaction towards services provided by Tenaga Nasional Berhad in Melaka Tengah, Melaka / Ahmad Bahtiar Mohd Bashir

Mohd Bashir, Ahmad Bahtiar (2006) Customer satisfaction towards services provided by Tenaga Nasional Berhad in Melaka Tengah, Melaka / Ahmad Bahtiar Mohd Bashir. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

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Abstract

The purpose of this research is to study the customer's satisfaction towards the services provided by Tenaga Nasional Berhad in Melaka Tengah, Melaka and the relationship between counter service, service quality, and physical facilities with customer's satisfaction. Moreover, this study will examine and measure the level of customer's satisfaction and the relationships of the items that will influence their satisfaction with the service provided to them in order to enhance and gain more satisfaction among the customers. The findings showed that most of the customers were satisfied with the service provided to them and physical facilities have a strong relationship, while counter service have moderate relationship and service quality have weak relationship with customer's satisfaction. The researcher is also able to give some recommendations and suggestion on how to improve and increase customer's satisfaction of the customers after the analysis, findings and interpretation. In this study, we used interviews and questionnaire techniques for data collection. Based on frequency, cross tabulation and correlation, a clear findings and result is observed.

Item Type: Monograph (Student Project)
Creators:
CreatorsEmail
Mohd Bashir, Ahmad BahtiarUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Business and Management
Item ID: 18961
Uncontrolled Keywords: Customer satisfaction; Services provided; Tenaga Nasional Berhad; Melaka Tengah
Last Modified: 05 Feb 2018 04:35
Depositing User: Staf Pendigitalan 7
URI: http://ir.uitm.edu.my/id/eprint/18961

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