King Mango Enterprise : "Mango Crisps" / Nur Hanani Masirun...[et.al]

Shafiee, Ain Natasha and Abdul Aziz, Nur Afiqah and Mohamed, Mohamad Nor Hazazy and Rahmat, Muhammad Alif Hafizuddin (2017) King Mango Enterprise : "Mango Crisps" / Nur Hanani Masirun...[et.al]. Entrepreneurship Project. Faculty of Plantation and Agrotechnology, Jasin, Melaka. (Unpublished)

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Abstract

King Mango Enterprise is a "Halal" food product that produce by Muslim company that mainly focuses on the production of mango crisp in the area of Malacca. This business company was run by a General Manager and another 4 other manager which is Administration, Operation, Marketing, and Financial Manager. Each of this manager have different types of task and play an important role in making this business run well and achieve their target. This mango product can be snack food for all types age. This mango crisps also have preservative product and it was safe to eat. Although mango crisp product was new product, but we are confident that this product can fulfill the costumer interest and taste. The uniqueness of this product and the quality of the raw material that we use in producing this product will surely fresh and easily attract the customer to buy it. Next, Marketing manager also non-stop searching opportunity to expand this mango crisps not only in Malacca but also other region such as Johor, Selangor and Negeri Sembilan. As the business expand, so King Mango Enterprise can give the opportunity for the jobless people to fulfill the vacancy as we need more workers. Besides that, we want to increase the quantity of Bumiputera involve in business and become successful entrepreneur. Therefore, we can help and open the opportunity for the rural people in the rural area in making job and help them to increase their level of income. In the other hand, we also can improve the development of the country's economy. Last but not least, we really hope that this product can enter Malaysia's market and next become one of the leading brand of food product in Malaysia.

Item Type: Monograph (Entrepreneurship Project)
Creators:
CreatorsEmail
Shafiee, Ain NatashaUNSPECIFIED
Abdul Aziz, Nur AfiqahUNSPECIFIED
Mohamed, Mohamad Nor HazazyUNSPECIFIED
Rahmat, Muhammad Alif HafizuddinUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
Divisions: Universiti Teknologi MARA, Melaka > Jasin Campus > Faculty of Plantation and Agrotechnology
Item ID: 18813
Uncontrolled Keywords: Business plan; Entrepreneurship; Food product; Halal
Last Modified: 11 Mar 2019 07:52
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka
URI: http://ir.uitm.edu.my/id/eprint/18813

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