The effectiveness of interpretation board at Heritage Site in Bandar Hilir Melaka / Nik Nurul Aizah Nik Abdul Rahman , Nurul Azwa Ahmad Kamal and Wan Farah Wan Samsudin

Nik Abdul Rahman, Nik Nurul Aizah and Ahmad Kamal, Nurul Azwa and Wan Samsudin, Wan Farah (2015) The effectiveness of interpretation board at Heritage Site in Bandar Hilir Melaka / Nik Nurul Aizah Nik Abdul Rahman , Nurul Azwa Ahmad Kamal and Wan Farah Wan Samsudin. Student Project. Faculty of Hotel and Tourism Management, Kampus Bandaraya, Melaka. (Unpublished)

Abstract

This research was conducted in order to study the effectiveness of interpretation board at heritage sites in Bandar Hilir, Melaka. The purpose was to examine the relationship between three factors which were Attraction Power that provide impact to the effectiveness of interpretation board at Bandar Hilir, Melaka. Assessment on appropriateness of the design and content of interpretation board in enriching visitors' experience at site were examined. For this research, 381 tourists who visit heritage sites at Bandar Hilir, Melaka were chosen as respondents. All data collected through questionnaire were analyzed systematically by using Statistical Package for Social Science (SPSS).

Download

[img] Text
PPb_NIK NURUL AIZAH NIK ABDUL RAHMAN HM 15_5.pdf

Download (1MB)

Metadata

Item Type: Monograph (Student Project)
Creators:
CreatorsID Num.
Nik Abdul Rahman, Nik Nurul AizahUNSPECIFIED
Ahmad Kamal, Nurul AzwaUNSPECIFIED
Wan Samsudin, Wan FarahUNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Hotel and Tourism Management (M)
Item ID: 17220
Uncontrolled Keywords: Heritage Site; Bandar Hilir Melaka; Attraction Power
URI: http://ir.uitm.edu.my/id/eprint/17220

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year