International franchising: strategies for building bridges between Asia and North America / Andrew J. Sherman, Esq.

UNSPECIFIED (1996) International franchising: strategies for building bridges between Asia and North America / Andrew J. Sherman, Esq. Journal of International Business, Economics and Entrepreneurship (JIBE), 4 (1). pp. 1-27. ISSN 0128-7494

Abstract

The author discusses franchising as a currently popular expansion strategy for companies around the world. In light of this, the paper urges future members of the international franchising community to take a careful and responsible approach to the development of franchising programs. This is looked at from the viewpoint of the basics of franchising and how it can be used to build international trade lingkages between Asia and North America in particular.

Metadata

Item Type: Article
Divisions: Universiti Teknologi MARA, Shah Alam > Malaysian Entrepreneurship Development Centre (MEDEC)
Journal or Publication Title: Journal of International Business, Economics and Entrepreneurship (JIBE)
Journal: UiTM Journal > Journal of International Business, Economics and Entrepreneurship
ISSN: 0128-7494
Volume: 4
Number: 1
Page Range: pp. 1-27
Official URL: https://jibe.uitm.edu.my/
Item ID: 16738
Uncontrolled Keywords: International franchising; Building bridges; Asia and North America
URI: http://ir.uitm.edu.my/id/eprint/16738

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