A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock

McKay, Sandra and Tate, Uday and Blalock, Mary (2002) A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock. Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (1). pp. 183-202. ISSN 0128-7494

Abstract

Both worldwide and within the U.S., Internet access increased dramatically between 1998 and 1999 and is projected to continue to rise at alarming rates. Currently, U.S. households with home Internet access are more likely to be white, located in urban areas, and have higher income and educational levels than those without home access.
However, the Internet population is becoming more mainstream. Last year, women, seniors, and people with moderate incomes and educational levels increasingly came
online. Online shopping exploded in 1999, posting end-of-year total sales of $20.2 billion. Implications of these emerging trends for retailers and e-tailers are examined
in the paper.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
McKay, Sandra
UNSPECIFIED
Tate, Uday
UNSPECIFIED
Blalock, Mary
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Retail trade > Computer networks. Electronic information resources. Including the Internet
H Social Sciences > HF Commerce > Electronic commerce
T Technology > TX Home economics > Shopping. Teleshopping. Consumer education > United States
Divisions: Universiti Teknologi MARA, Shah Alam > Malaysian Entrepreneurship Development Centre (MEDEC)
Journal or Publication Title: Journal of International Business, Economics and Entrepreneurship (JIBE)
UiTM Journal Collections: UiTM Journal > Journal of International Business, Economics and Entrepreneurship (JIBE)
ISSN: 0128-7494
Volume: 9
Number: 1
Page Range: pp. 183-202
Keywords: Online shopping, Retailers and e-tailers, Implications, home Internet, United States
Date: 2002
URI: https://ir.uitm.edu.my/id/eprint/11435
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11435

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