The initial study on user awareness regarding JAKIM's halal certification / Zuraida Othman @ Salleh

Othman @ Salleh, Zuraida (2005) The initial study on user awareness regarding JAKIM's halal certification / Zuraida Othman @ Salleh. Student Project. Faculty of Information Technology and Quantitative Sciences, Shah Alam. (Unpublished)

[img] Text
PPb_ZURAIDA OTHMAN @SALLEH CS 05_5.pdf

Download (0B)

Abstract

Halal food is gaining in popularity worldwide as more and more people become aware of the Islamic food requirements. This popularity is not only driven by the awareness amongst Muslims of the need that which is believed halal but also from manufacturers and suppliers who want to tap into lucrative Muslims markets. This research paper will discuss about the user awareness regarding JAKIM's halal certification. Basically, the purpose of this research is to measure degree on user awareness of JAKIM's halal Certification in food industry and also to propose practical guidelines for halal certification that can be implemented by JAKIM. The researcher has conducted interview with respondents who carmot read the questionnaire that was provided. Besides, to investigate and gathered the information the questionnaire was distributed to consumers in a few areas. Then, those data were analyzed and tabulated in form of bar chart and pie chart to get the clear picture of overall general and specific about halal certification. Results show that majority of respondents fix)m 136 respondents are aware about the importance of using halal certification in food industry. The level of consumer awareness is high because consumers nowadays preferred halal product even they are non Muslims consumer. It because they like to eat hygienic food compared to unlawfiil food. The data is analyzed by using SPSS version 11.0 and Microsoft Excel. In addition, the hypothesis for this research is there are relationship between awareness of halal certification and their perception about the importance of halal certification implementation.

Item Type: Monograph (Student Project)
Creators:
CreatorsEmail
Othman @ Salleh, ZuraidaUNSPECIFIED
Divisions: Perpustakaan Tun Abdul Razak
Item ID: 1020
Uncontrolled Keywords: Halal food, Halal certification, User awarenenss, JAKIM, Food industry, Malaysia
Last Modified: 15 May 2017 09:21
Depositing User: Staf Pendigitalan 1
URI: http://ir.uitm.edu.my/id/eprint/1020

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year