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Bidder, Christy Bidder and Sun Fatt, Boyd and Mogindol, Spencer Hedley (2022) Assessing the effective communication of world heritage brand of protected areas: a case of Kinabalu Park / Christy Bidder, Boyd Sun Fatt and Spencer Hedley Mogindol. (2022) Malaysian Journal of Sustainable Environment (MySE), 9 (2). pp. 235-256. ISSN 0128-326X