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Harun, Mohd Fauzi and Abd Rahman, Khairol Ezedy and Mahsan, Ida Puteri and Mat Alim, Muliyati and Nik Abdullah, Nik Narimah and Amos, Fareez Vincent (2025) Metaphor beyond branding: from the perspective of cultural semiotic. (2025) Journal of International Business, Economics and Entrepreneurship (JIBE), 10 (1). pp. 49-62. ISSN 2550-1429