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Isahak Merican, Farah Merican and Awang Besar, Nazirul Mubin and Nazrin, Nizar and Rosman, Muhammad Redza (2025) The effectiveness of digital board advertising along MRT railway lines in Kuala Lumpur: a conceptual study on motorist engagement. (2025) Idealogy Journal, 10 (2). pp. 450-456. ISSN 2550-214X