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Abdullah, Anwar Fikri and Sulaiman, Shahrunizam and Mhd Nor, Muhammad Nor Razin and Wan Muhammad Zulkifli, Wan Nurul Izzati (2025) Hyper-local branding of Perak cuisine: a conceptual framework through Stuart Hall’s encoding/decoding model. (2025) Idealogy Journal, 10 (2). pp. 604-615. ISSN 2550-214X