Articles in Journal ESTEEM Journal of Social Sciences and Humanities (EJSSH) for Year 2025, Vol 9, Issues 1

Amir Hamzah, Siti Khadijah and Abdul Aziz, Ahlam and Mohamed, Shazleen (2025) Behavioural influence of TikTok’s algorithm recommendations on users’ engagement and users’ self-persuasion / Siti Khadijah Amir Hamzah, Ahlam Abdul Aziz and Shazleen Mohamed. ESTEEM Journal of Social Sciences and Humanities , 9 (1) . pp. 144-162. ISSN 2600-7274.

Muhamad Rizal, Nur Balqis and Abdul Aziz, Ahlam (2025) ChatGPT’s creative augmentation and its efficiency in the creative process towards agency practitioners’ satisfaction / Nur Balqis Muhamad Rizal and Ahlam Abdul Aziz. ESTEEM Journal of Social Sciences and Humanities , 9 (1) . pp. 70-87. ISSN 2600-7274.

Abdullah, Nuraini and Mokhtar, Nuradibah and Abdul Halim, Tisya Farida and Shamsol, Siti Aina Safikah (2025) Digital influences on online shopping among Gen Z in Kedah: the role of social media interaction, online reviews, and price sensitivity / Nuraini Abdullah … [et al.]. ESTEEM Journal of Social Sciences and Humanities , 9 (1) . pp. 112-129. ISSN 2600-7274.

Saifuddin, Muhammad Zulfadhli and Zamri, Ahmad Asnawi and Kamarulzaman, Muhammad Haekal and Zakaria, Siti Fauziana and Mat Rani, Noor Lidyawani (2025) Exploring students’ perceptions on online learning environment across disciplines / Muhammad Zulfadhli Saifuddin … [et al.]. ESTEEM Journal of Social Sciences and Humanities , 9 (1) . pp. 35-52. ISSN 2600-7274.

Chen, Chen and Boon, Yih Mah and Hassan, Norhaslinda (2025) Improving argumentative writing performance among Chinese EFL postgraduates using WeCWI-enabled TenCent docs / Chen Chen, Boon Yih Mah and Norhaslinda Hassan. ESTEEM Journal of Social Sciences and Humanities , 9 (1) . pp. 17-31. ISSN 2600-7274.

Mohd Amin, Noraziah and Kassim, Shamshul Anaz (2025) Islamic brand slogan use: to what extent religiosity moderates purchase intention / Noraziah Mohd Amin and Shamshul Anaz Kassim. ESTEEM Journal of Social Sciences and Humanities , 9 (1) . pp. 88-98. ISSN 2600-7274.

Mohd Johan, Juwita and Kamaruddin, Kardina (2025) Mapping the trends, patterns, and insights of sustainability awareness: a bibliometric analysis / Juwita Mohd Johan and Kardina Kamaruddin. ESTEEM Journal of Social Sciences and Humanities , 9 (1) . pp. 130-143. ISSN 2600-7274.

Hashim, Fuzirah and Hisham, Hadirah Amalin (2025) Menginspirasikan penyertaan politik dalam kalangan belia: analisis ilokusionari dalam ucapan Syed Saddiq / Fuzirah Hashim and Hadirah Amalin Hisham. ESTEEM Journal of Social Sciences and Humanities , 9 (1) . pp. 1-16. ISSN 2600-7274.

Fauzi, Nurfarahin Nabila and Mohamad Saber, Joesri and Salim, Azlan and Ibrahim, Mohd Zool Fadli and Bahari, Khairil Anuar (2025) The impact of entrepreneurship education on university students' entrepreneurial intention: a study at UiTM Cawangan Pulau Pinang / Nurfarahin Nabila Fauzi … [et al.]. ESTEEM Journal of Social Sciences and Humanities , 9 (1) . pp. 53-69. ISSN 2600-7274.

Mohd Amin, Noraziah and Tugiman, Nursafwah and Sharipudin, Mohamad Noor Salehhuddin (2025) The influence of brand slogan-sponsored event congruity on brand trust: The mediating role of attitude towards sponsorship / Noraziah Mohd Amin, Nursafwah Tugiman and Mohamad Noor Salehhuddin Sharipudin. ESTEEM Journal of Social Sciences and Humanities , 9 (1) . pp. 99-111. ISSN 2600-7274.

Anuar, Nur Haziqah and Din, Norrina and Abdul Hadi, Arnieyanti and Mohamed Apandi, Siti Rohimi and Bashir, Muhammad 'Arif Aizat (2025) The menu revealed: unpacking the influence of nutrition labelling on fast food choices / Nur Haziqah Anuar … [et al.]. ESTEEM Journal of Social Sciences and Humanities , 9 (1) . pp. 163-174. ISSN 2600-7274.