Browse by Journal in UiTM

Investigating the factors influencing Generation-Y attitudes toward fast-food consumption in Ipoh City / Amy Nurnajwa Puhad ... [et al.]. (2023) ESTEEM Journal of Social Sciences and Humanities, 7. pp. 91-105. ISSN 2600-7274

Understanding the role of augmented reality in enhancing students’ emotions in tourism online learning: a pleasure-arousal-dominance perspective / Silverina A. Kibat, Anderson Ngelambong and Mohd Raziff Jamaluddin. (2023) ESTEEM Journal of Social Sciences and Humanities, 7. pp. 199-132. ISSN 2600-7274

Factors influencing customers’ revisit intention on online booking platforms: a case study on TripAdvisor / Nurul Nazatul Maisuri Nasarrudin ... [et al.]. (2023) ESTEEM Journal of Social Sciences and Humanities, 7. pp. 144-156. ISSN 2600-7274

The influence of service quality and employee quality on customer’s loyalty towards hotels in Perlis during COVID-19 pandemic / Nurfatin Nabiela Md Noor ... [et al.]. (2023) ESTEEM Journal of Social Sciences and Humanities, 7. pp. 106-118. ISSN 2600-7274

Factors influencing students’ preference for green tea at UiTM Cawangan Pulau Pinang / Nur Tahirah Abd Aziz ... [et al.]. (2023) ESTEEM Journal of Social Sciences and Humanities, 7. pp. 133-143. ISSN 2600-7274

Socio-demographics influence on hospitality employee job insecurity, work engagement, financial concern, quality of life and mental health / Nur Hidayah Che Ahmat, Syafiqah Rahamat and Susan Wohlsdorf Arendt. (2023) ESTEEM Journal of Social Sciences and Humanities, 7. pp. 33-52. ISSN 2600-7274

Kitchen equipment adoption in school canteen: technology acceptance model approach / Nadia Liana Mohd Karim, Norfezah Md Nor and Arnieyantie Abd Hadi. (2023) ESTEEM Journal of Social Sciences and Humanities, 7. pp. 1-16. ISSN 2600-7274

The adoption of Google Earth into teaching and learning for tourism geography course / Johanna Adlin Ahmad ... [et al.]. (2023) ESTEEM Journal of Social Sciences and Humanities, 7. pp. 81-90. ISSN 2600-7274

The mediating effect of innovation on organisational culture and hotel performance: a proposed theoretical framework / Dian Aszyanti Atirah Mohd Asri. (2023) ESTEEM Journal of Social Sciences and Humanities, 7. pp. 17-32. ISSN 2600-7274

The impacts of low pay and work overload on emotional exhaustion among hotel food and beverage staff / Arnieyantie Abd Hadi ... [et al.]. (2023) ESTEEM Journal of Social Sciences and Humanities, 7. pp. 66-80. ISSN 2600-7274

Character design for a motion comic from textual classical Malay narratives discursive descriptions: creativity in an Islamic perspective / Muhamad Azhar Abdullah, Hafizah Rosli and Voviana Zulkifli. (2023) ESTEEM Journal of Social Sciences and Humanities, 7 (2). pp. 84-96. ISSN 2600-7274

The influence of ambience and social interaction on young adults’ intention to patronize coffee shops / Aliya Omar and Putri Dahlia Ab Rashid. (2023) ESTEEM Journal of Social Sciences and Humanities, 7. pp. 53-65. ISSN 2600-7274

A new proposed features of Malaysian legal framework for alternative dispute resolution in the tribunal for consumer claims / Su’aida Safei and Nuraisyah Chua Abdullah. (2023) ESTEEM Journal of Social Sciences and Humanities, 7 (2). pp. 71-83. ISSN 2600-7274

The impact of retailer’s corporate social responsibility activities on customer loyalty at Negeri Sembilan, Malaysia / Shaikh Multazim Hasan Ali ... [et al.]. (2023) ESTEEM Journal of Social Sciences and Humanities, 7 (2). pp. 1-11. ISSN 2600-7274

Competence gap of board members cooperatives in Malaysia / Rosmalina Che Yakzam ... [et al.]. (2023) ESTEEM Journal of Social Sciences and Humanities, 7 (2). pp. 27-38. ISSN 2600-7274

The influence of celebrity endorsement towards buying decision using online advertisement / Noryusnita Ramli ... [et al.]. (2023) ESTEEM Journal of Social Sciences and Humanities, 7 (2). pp. 12-26. ISSN 2600-7274

Navigating copyright: strategies for managing orphan works in cultural and memory institutions in Malaysia / Muhamad Helmi Muhamad Khair, Farizah Mohamed Isa and Haswira Nor Mohamad Hashim. (2023) ESTEEM Journal of Social Sciences and Humanities, 7 (2). pp. 97-106. ISSN 2600-7274

A linguistic analysis of farewell emails by Malaysian workers / Khairul Firhan Yusob and Khairunisa Nikman. (2023) ESTEEM Journal of Social Sciences and Humanities, 7 (2). pp. 56-70. ISSN 2600-7274

Gastronomic tourism of Sebuyau, Malaysia: an ecosystem for sustainable development / Abang Zainoren Abang Abdurahman... [et al.]. (2023) ESTEEM Journal of Social Sciences and Humanities, 7 (2). pp. 39-55. ISSN 2600-7274