Articles in Journal e-Academia Journal (e-AJ) for Year 2024, Vol 13, Issues 2

Application of the marketing mix by small business: a focus group analysis of B40 mumpreneurs / Amirah Mohamad Fuzi and Nurul Hidayana Mohd Noor. (2024) e-Academia Journal, 13 (2). pp. 115-127. ISSN 2289 - 6589

Customer intention on service robots’ technology in the hospitality industry: a study in Kuala Lumpur / Dylan Orson Chius ... [et al.]. (2024) e-Academia Journal, 13 (2). pp. 127-139. ISSN 2289 - 6589

Factors affecting customer satisfaction among local tourists towards three-star hotels in Kuala Lumpur / Mohd Hazrin Iman Noorkhizan ... [et al.]. (2024) e-Academia Journal, 13 (2). pp. 165-179. ISSN 2289 - 6589

Financial literacy, access to finance and financial performance of youth-led Small and Medium-sized Enterprises (SMEs): evidence from Gulu City, Uganda / Kizito Emmanuel Nyeko ... [et al.]. (2024) e-Academia Journal, 13 (2). pp. 86-101. ISSN 2289 - 6589

From crumbs to clicks: the role of product attributes in online consumers’ purchase intention for bakery products / Muhammad ‘Arif Aizat Bashir ... [et al.]. (2024) e-Academia Journal, 13 (2). pp. 227-239. ISSN 2289 - 6589

“I am not afraid to try this food!” determinants of tourists' risk acceptance, willingness-to-try and insights for enhancing food tourism strategies in Perhentian, Terengganu, Malaysia / Wan Hafiz Wan-Zainal-Shukri ... [et al.]. (2024) e-Academia Journal, 13 (2). pp. 150-164. ISSN 2289 - 6589

Safe bites on the streets: an analysis of food safety and hygiene among Shah Alam's street food vendors / Muhammad ‘Arif Aizat Bashir ... [et al.]. (2024) e-Academia Journal, 13 (2). pp. 212-226. ISSN 2289 - 6589

Student’s motivations affecting career intention in hospitality industry / Maisarah Abdul Hamid ... [et al.]. (2024) e-Academia Journal, 13 (2). pp. 180-188. ISSN 2289 - 6589

Terengganu's tourism industry: an analysis of its competitiveness from 1996 to 2020 / Noor Zatul Iffah Hussin ... [et al.]. (2024) e-Academia Journal, 13 (2). pp. 189-199. ISSN 2289 - 6589

The impact of facebook marketing on customer purchase intention in mid-scale restaurants: a study in Gujranwala, Pakistan / Nurul Firdaus Sikandar Hayat, Nurnajihah Ahmad Kamal and Tajulurrus Mohammad. (2024) e-Academia Journal, 13 (2). pp. 140-149. ISSN 2289 - 6589

The relationship between workload and job performance in private higher education institutions: a case study in Kolej Poly-Tech MARA, Northern Malaysia / Muhamad Nasrullah Zamri ... [et al.]. (2024) e-Academia Journal, 13 (2). pp. 102-114. ISSN 2289 - 6589

The role of employee well-being and work resilience in supporting career satisfaction / Puji Asmanto and Olivia Fachrunnisa. (2024) e-Academia Journal, 13 (2). pp. 200-211. ISSN 2289 - 6589

A study on factors that lead to adoption of cryptocurrency in Malaysia / Jaida Najihah Jamidin, Luqman Alhakim Rozaimi and Muhammad Firdaus Mohd Radi. (2024) e-Academia Journal, 13 (2). pp. 76-85. ISSN 2289 - 6589