Articles in Journal ASEAN Entrepreneurship Journal (AEJ) for Year 2025, Vol 11, Issues 3

Low Abdullah, Yasmine and Cheng, Boon Liat and Chalke, Anuja (2025) Assessing the influence of flow on online shopping intentions: direct effects and attitudinal mediation. ASEAN Entrepreneurship Journal (AEJ) , 11 (3) : 1 . pp. 1-18. ISSN 2637-0301 (e-ISSN).

Rosly, Hardi Emrie and Ibrahim, Irwan and Loh Rahim, Hardy (2025) Innovation ambidexterity in SMEs: a critical literature review and multilevel framework. ASEAN Entrepreneurship Journal (AEJ) , 11 (3) : 3 . pp. 35-52. ISSN 2637-0301 (e-ISSN).

David Rampas, Davelynn Olivia and Mohd Roslin, Rosmimah and Megat Ameir Noordin, Puteri Aina (2025) Leveraging region-of-origin to strengthen fast moving consumer goods competitiveness in emerging markets. ASEAN Entrepreneurship Journal (AEJ) , 11 (3) : 5 . pp. 66-87. ISSN 2637-0301 (e-ISSN).

Kamal Adzham, Ahmad Nazmi and Mohd Ishar, Nor Irvoni and Mohd Hashim, Maryam Jameelah (2025) Understanding investors’ psychological factors and financial literacy on investment decision making: a conceptual paper. ASEAN Entrepreneurship Journal (AEJ) , 11 (3) : 4 . pp. 53-65. ISSN 2637-0301 (e-ISSN).

Mohamad Zaid, Mohamad Firdaus and Ali, Jati Kasuma and Ismail, Ismalaili and Mahmud, Syahrul Hezrin (2025) Why Gen Z comes back for halal food products: the role of religiosity and self-congruence. ASEAN Entrepreneurship Journal (AEJ) , 11 (3) : 6 . pp. 88-103. ISSN 2637-0301 (e-ISSN).

Uddin, Mohi and Jan, Muhammad Tahir and Maulan, Suharni (2025) The influence of food motives on attitude: a study of genetically modified organism food in Malaysia. ASEAN Entrepreneurship Journal (AEJ) , 11 (3) : 2 . pp. 19-34. ISSN 2637-0301 (e-ISSN).

Buyong, Siti Zahrah and Junid, Junainah and Syed Marzuki, Sharifah Zannierah (2025) The practice of record keeping among asnafpreneurs: a review. ASEAN Entrepreneurship Journal (AEJ) , 11 (3) : 7 . pp. 104-114. ISSN 2637-0301 (e-ISSN).