Items where Division is "Faculty of Business and Management" and Year is 2023

M

Assessing the viability of crowd logistics for last-mile delivery: case studies in Malaysia logistics industry / Nor Rokiah Hanum Md Haron, Khai Loon Lee and Gusman Nawanir. (2023) e-Academia Journal, 12 (1). pp. 62-73. ISSN 2289-6589

ESG investment and risks: conceptualise the unexpected / Nur Liyana Mohamed Yousop and Nazrul Hisyam Ab Razak. (2023) e-Academia Journal, 12 (1). pp. 31-46. ISSN 2289 - 6589

R

The effect of marketing capability on the marketing performance of Islamic fashion small businesses: the mediator role of a religio-centric marketing communication strategy / Alifah Ratnawati, Mulyana and Noor Kholis. (2023) e-Academia Journal, 12 (1). pp. 15-30. ISSN 2289 - 6589

X

Brand engagement in self-concept for influencer marketing: the role of product involvement as a moderator / Chin Jing Xuan ... [et al.]. (2023) e-Academia Journal, 12 (1). pp. 90-104. ISSN 2289 - 6589