Items where Division is "Arshad Ayub Graduate Business School (AAGBS)" and Year is 2025

A

Assessing CRM strategies and their effect on customer satisfaction in Johor’s hospitality industry. (2025) Social and Management Research Journal (SMRJ), 22 (1): 4. pp. 45-64. ISSN 0128-1089

From restless nights to productive days: investigating sleep hygiene, social rhythm, and sleep quality in young adults. (2025) Social and Management Research Journal (SMRJ), 22 (1): 3. pp. 29-44. ISSN 0128-1089

Building consumer trust: key factors shaping responses to influencer marketing campaign. (2025) Social and Management Research Journal (SMRJ), 22 (1): 8. pp. 113-128. ISSN 0128-1089

C

Understanding job search intentions: a study on psychological drivers among Malaysian Graduates. (2025) Social and Management Research Journal (SMRJ), 22 (1): 7. pp. 99-111. ISSN 0128-1089

H

The moderating role of influencer marketing in the relationship between customer perception and halal food products purchase behaviour. (2025) Social and Management Research Journal (SMRJ), 22 (1): 5. pp. 65-84. ISSN 0128-1089

M

Exploring the great outdoors: a bibliometric journey into adventure tourism. (2025) Social and Management Research Journal (SMRJ), 22 (1): 9. pp. 129-143. ISSN 0128-1089

Transforming education through generative AI: a pathway to equitable learning and literacy under SDG4. (2025) Social and Management Research Journal (SMRJ), 22 (1): 10. pp. 145-153. ISSN 0128-1089

N

Instrument validation: the impact of perceived instructional leadership on student engagement among the leaders of international schools of Jeddah, Saudi Arabia. (2025) Social and Management Research Journal (SMRJ), 22 (1): 6. pp. 85-97. ISSN 0128-1089

O

Graduate soft skills and employability in Malaysia: the view of employers from different manufacturing companies. (2025) Social and Management Research Journal (SMRJ), 22 (1): 1. pp. 1-16. ISSN 0128-1089

T

Navigating boundaries: uncovering constraints in focus group discussion within the context of security issue. (2025) Social and Management Research Journal (SMRJ), 22 (1): 2. pp. 17-28. ISSN 0128-1089