Items where Division is "Faculty of Business and Management" and Year is 2004

Strategic approaches in promoting the corporate branding of Bank Muamalat Malaysia Berhad (BMMB) / Norazila Azimi. (2004) [Student Project] (Unpublished)

The effectiveness of promotional strategies by Tabung Haji to attract customers in Jasin / Salwah Abdullah. (2004) [Student Project] (Unpublished)

Effects of government assistance on rural Bumiputra entrepreneurs in Selangor / Azizul Azmi Azhar. (2004) [Student Project] (Unpublished)

Customers' product choices and dealers' decision to carry Faiza's product and its relationship with product attributes (in Central and Southern of Peninsular Malaysia) / Noorezati Md Noksen. (2004) [Student Project] (Unpublished)

Marketing strategies in small firms: how far do small medium industries understand the marketing concept? / Shafiza Ab Sani. (2004) [Student Project] (Unpublished)

The roles of promotional tools on the evaluation tax compliance in Jasin District Council (MDJ), Melaka: Mukim Jasin / Ahmad Rafaie Abdullah. (2004) [Student Project] (Unpublished)

A study: comparing customers' perceptions towards Tabung Haji services and other banks: a case study of Tabung Haji in Wilayah Persekutuan and Melaka branch / Fazilah Asirop. (2004) [Student Project] (Unpublished)

A study on the factor that contribute to the satisfaction of the customer towards the services that is provided by Telekom Malaysia (Seremban Branches) for the C&B (Consumer & Business) Units / Mohd Nazrul Ikram Baharon. (2004) [Student Project] (Unpublished)

The profile of credit defaulters in Bank Rakyat Masjid Tanah / Norhamizah Mohd Noor. (2004) [Student Project] (Unpublished)

The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa. (2004) [Student Project] (Unpublished)

An empirical investigation into the critical success factors of Plaza Angsana in Johor Bahru / Azlina Amir. (2004) [Student Project] (Submitted)

Effectiveness of the current promotion strategies on Takaful Hawa Plan: Takaful Malaysia Berhad Malacca Branch / Norliza Ismail. (2004) [Student Project] (Submitted)

Effectiveness of the current promotion strategies on Takaful Hawa Plan: Takaful Malaysia Berhad, Malacca Branch / Norliza Ismail. (2004) [Student Project] (Submitted)

Quality label as a marketing advantage: The case of Malaysia's best fruit / Rofika Sae. (2004) [Student Project] (Submitted)