Items where Author is "Zaidi, Syafika"

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Article

Zaidi, Syafika and Sazali, Razif and Zulzali, Muhammad Asraf (2025) Fan identification across genders: implications for esports marketing strategies. (2025) Malaysian Journal of Sport Science and Recreation, 21 (2): 2. pp. 1-7. ISSN 1823-3198

Zaidi, Syafika and Sazali, Razif (2024) Gender dynamics in esports fan: exploring sponsorship perception in Mobile Legends Professional League (MPL). (2024) Malaysian Journal of Sport Science and Recreation, 20 (2): 5. pp. 1-8. ISSN 1823-3198

This list was generated on Thu Jan 22 01:20:16 2026 UTC.