Items where Author is "Sharipudin, Mohamad Noor Salehhuddin"
![[up]](/style/images/multi_up.png)
Up a levelGroup by: Item Type | No Grouping
Jump to: Article
Number of items: 2.
Article
The influence of brand slogan-sponsored event congruity on brand trust: The mediating role of attitude towards sponsorship / Noraziah Mohd Amin, Nursafwah Tugiman and Mohamad Noor Salehhuddin Sharipudin. (2025) ESTEEM Journal of Social Sciences and Humanities, 9 (1). pp. 99-111. ISSN 2600-7274
Semantic and syntactic evaluations of food brand slogans / Noraziah Mohd Amin, Nursafwah Tugiman and Mohamad Noor Salehhuddin Sharipudin. (2024) Journal of Tourism, Hospitality and Culinary Arts, 16 (1). pp. 1026-1045. ISSN 1985-8914 ; 2590-3837