Items where Author is "Ratnawati, Alifah"

Article

The effect of marketing capability on the marketing performance of Islamic fashion small businesses: the mediator role of a religio-centric marketing communication strategy / Alifah Ratnawati, Mulyana and Noor Kholis. (2023) e-Academia Journal, 12 (1). pp. 15-30. ISSN 2289 - 6589

Increasing Tokopedia customer loyalty through electronic service quality dimensions with customer trust as intervening / Iqbal Reza Pratama and Alifah Ratnawati. (2022) e-Academia Journal, 11 (2). pp. 160-174. ISSN 2289 - 6589

Increasing customer retention through digital marketing and paramedic competency with hospital brand image as intervening variable / Mirza Ramadhany Erlinda and Alifah Ratnawati. (2022) e-Academia Journal, 11 (1). pp. 42-55. ISSN 2289 - 6589