Items where Author is "Permayanti, Yeyen"
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The effect of perceived value through brand image on the decision to purchase an iPhone at by phone shop, Bengkulu City / Mia Fitri Agustina, Meilaty Finthariasari and Yeyen Permayanti. (2023) In: Melaka International Social Sciences, Science, and Technology (MIC3ST) 2023. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 84. (Submitted)