Items where Author is "Omar, Nor Asiah"
Article
The roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in creating store loyalty: evidence from retail loyalty programmes in Malaysia / Nor Asiah Omar, Rosidah Musa and Faridah Hassan. (2007) Journal of International Business, Economics and Entrepreneurship (JIBE), 13 (1). pp. 87-103. ISSN 0128-7494
Keretapi Tanah Melayu (KTMB) services: the role of service quality and recovery towards satisfaction and loyalty / Nor Asiah Omar ... [et al.]. (2022) Journal of International Business, Economics and Entrepreneurship (JIBE), 7 (1). pp. 79-90. ISSN 2550-1429
Thesis
The antecedents and consequences of relationship quality of retail loyalty programmes / Nor Asiah Omar. (2008) PhD thesis, thesis, Universiti Teknologi MARA.