Items where Author is "Omar, Nor Asiah"

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Article

(2007) The roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in creating store loyalty: evidence from retail loyalty programmes in Malaysia / Nor Asiah Omar, Rosidah Musa and Faridah Hassan. Journal of International Business, Economics and Entrepreneurship (JIBE), 13 (1). pp. 87-103. ISSN 0128-7494

Thesis

(2008) The antecedents and consequences of relationship quality of retail loyalty programmes / Nor Asiah Omar. PhD thesis, thesis, Universiti Teknologi MARA.

This list was generated on Mon May 16 08:48:47 2022 UTC.