Items where Author is "Nik Mustapaha, Nik Nur Shahira"
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Article
A study on consumer’s attitude towards viral advertising on social media: a case study in an ice cream manufacturing company / Noorita bt Mohammad ... [et al.]. (2020) Insight Journal (IJ), 6 (12). pp. 113-124. ISSN 2600-8564
Book Section
A study on consumer’s attitude towards viral advertising on social media: A case study in an ice cream manufacturing company / Noorita Mohammad... [et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 2019 . UiTM Cawangan Johor, Segamat Johor, p. 34.