Items where Author is "Naina Mohamed, Rozita"

Book Section

Naina Mohamed, Rozita (2014) Modelling the predictors and outcomes of brand experience: evidence from the chained fast food brand / Rozita Naina Mohamed. (2014) In: The Doctoral Research Abstracts. IPSis Biannual Publication, 5 (5). Institute of Graduate Studies, UiTM, Shah Alam.

Naina Mohamed, Rozita and Musa, Rosidah and Borhan, Halimahton and Ismail, Shafinar and Abas, Aemillyawaty and Muda, Mazzini (2014) Sense of community among Malay customers: evidence from western food outlets in Malaysia using Structural Equation Modelling approach (SEM) / Rozita Naina Mohamed … [et al.]. (2014) In: International Conference on Islamic Business, Art, Culture & Communication (ICIBACC 2014). Division of Research and Industry Linkages, UiTM Melaka, Alor Gajah, Melaka, p. 28.

Naina Mohamed, Rozita and Mohd Daud, Norzaidi and Abdul Rahim, Faizah and Musa, Rosidah (2011) Antecedents and consequences of brand experience: a conceptual study of fast food Industry in Malaysia / Rozita Naina Mohamed … [et al.]. (2011) In: Across Borders. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 19. ISBN 978-967-11354-1-9 (Submitted)

Naina Mohamed, Rozita and Mohd Daud, Norzaidi (2011) Cultural uncertainty on brand trust of fast food industry in Malaysia / Rozita Naina Mohamed and Norzaidi Mohd Daud. (2011) In: Across Borders. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 16. ISBN 9789671135419

Naina Mohamed, Rozita and Mohd Daud, Norzaidi (2011) Religious sensitivity issues on brand resonance: a conceptual study of fast food industry in Malaysia / Rozita Naina Mohamed and Norzaidi Mohd Daud. (2011) In: Across Borders. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 17. ISBN 978-967-11354-1-9 (Submitted)

Naina Mohamed, Rozita and Mohd Daud, Norzaidi (2011) The antecedents of brand experience and its effect on trust and resonance: an empirical study of fast food industry in Malaysia / Rozita Naina Mohamed and Norzaidi Mohd Daud. (2011) In: Across Borders. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 17. ISBN 978-967-11354-1-9 (Submitted)

Naina Mohamed, Rozita and Mohd Daud, Norzaidi and Abdul Rahim, Faizah and Musa, Rosidah (2011) The brand expe-resonance model, a new invention and practical tool of brand experience for fast food industry / Rozita Naina Mohamed … [et al.]. (2011) In: Across Borders. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 21. ISBN 978-967-11354-1-9 (Submitted)

Naina Mohamed, Rozita and Mohd Daud, Norzaidi and Musa, Rosidah (2011) The mediating role of brand experience on product quality, service quality and consumer resonance of favourite fast food brand / Rozita Naina Mohamed, Norzaidi Mohd Daud and Rosidah Musa. (2011) In: Across Borders. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 22. ISBN 978-967-11354-1-9 (Submitted)