Items where Author is "Naina Mohamed, Rozita"

Book Section

Modelling the predictors and outcomes of brand experience: evidence from the chained fast food brand / Rozita Naina Mohamed. (2014) In: The Doctoral Research Abstracts. IPSis Biannual Publication, 5 (5). Institute of Graduate Studies, UiTM, Shah Alam.

Sense of community among Malay customers: evidence from western food outlets in Malaysia using Structural Equation Modelling approach (SEM) / Rozita Naina Mohamed … [et al.]. (2014) In: International Conference on Islamic Business, Art, Culture & Communication (ICIBACC 2014). Division of Research and Industry Linkages, UiTM Melaka, Alor Gajah, Melaka, p. 28.

Antecedents and consequences of brand experience: a conceptual study of fast food Industry in Malaysia / Rozita Naina Mohamed … [et al.]. (2011) In: Across Borders. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 19. ISBN 978-967-11354-1-9 (Submitted)

Cultural uncertainty on brand trust of fast food industry in Malaysia / Rozita Naina Mohamed and Norzaidi Mohd Daud. (2011) In: Across Borders. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 16. ISBN 9789671135419

Religious sensitivity issues on brand resonance: a conceptual study of fast food industry in Malaysia / Rozita Naina Mohamed and Norzaidi Mohd Daud. (2011) In: Across Borders. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 17. ISBN 978-967-11354-1-9 (Submitted)

The antecedents of brand experience and its effect on trust and resonance: an empirical study of fast food industry in Malaysia / Rozita Naina Mohamed and Norzaidi Mohd Daud. (2011) In: Across Borders. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 17. ISBN 978-967-11354-1-9 (Submitted)

The brand expe-resonance model, a new invention and practical tool of brand experience for fast food industry / Rozita Naina Mohamed … [et al.]. (2011) In: Across Borders. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 21. ISBN 978-967-11354-1-9 (Submitted)

The mediating role of brand experience on product quality, service quality and consumer resonance of favourite fast food brand / Rozita Naina Mohamed, Norzaidi Mohd Daud and Rosidah Musa. (2011) In: Across Borders. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 22. ISBN 978-967-11354-1-9 (Submitted)