Items where Author is "Musa, Rosidah"

Turning crisis into opportunity in the Gig economy: acceptance of e-Hailing food delivery applications in Malaysia / Purnomo M Antara ... [et al.]. (2022) e-Academia Journal, 11 (2). pp. 187-200. ISSN 2289 - 6589

Descriptive analysis - predictors of attitude towards purchasing halal skin care products / Azreen Jihan and Rosidah Musa. (2017) Social and Management Research Journal (SMRJ), 14 (2). pp. 56-69. ISSN 1675-7017

Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia / Abaidullah Mustaffa … [et al.]. (2015) Social and Management Research Journal (SMRJ), 12 (1). pp. 64-73. ISSN 1675-7017

Sense of community among Malay customers: evidence from western food outlets in Malaysia using Structural Equation Modelling approach (SEM) / Rozita Naina Mohamed … [et al.]. (2014) In: International Conference on Islamic Business, Art, Culture & Communication (ICIBACC 2014). Division of Research and Industry Linkages, UiTM Melaka, Alor Gajah, Melaka, p. 28.

Antecedents and consequences of brand experience: a conceptual study of fast food Industry in Malaysia / Rozita Naina Mohamed … [et al.]. (2011) In: Across Borders. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 19. ISBN 978-967-11354-1-9 (Submitted)

Assessment and revitalization of UiTM's Malaysia corporate image: repositioning strategy towards becoming a world class university / Prof. Madya Dr. Rosidah Musa, Dr. Lennora Putit and Jamaliah Mohd. Yusof. (2011) [Research Reports] (Unpublished)

The brand expe-resonance model, a new invention and practical tool of brand experience for fast food industry / Rozita Naina Mohamed … [et al.]. (2011) In: Across Borders. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 21. ISBN 978-967-11354-1-9 (Submitted)

The mediating role of brand experience on product quality, service quality and consumer resonance of favourite fast food brand / Rozita Naina Mohamed, Norzaidi Mohd Daud and Rosidah Musa. (2011) In: Across Borders. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 22. ISBN 978-967-11354-1-9 (Submitted)

Explaining store behavioral loyalty: the antecedents and roles of store image, self-image, and social and environment image in the fashion industry / Jamaliah Mohd. Yusof, Prof. Madya Dr. Rosidah Musa and Prof. Madya Dr. Sofiah Abd Rahman. (2010) [Research Reports] (Unpublished)

The roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in creating store loyalty: evidence from retail loyalty programmes in Malaysia / Nor Asiah Omar, Rosidah Musa and Faridah Hassan. (2007) Journal of International Business, Economics and Entrepreneurship (JIBE), 13 (1). pp. 87-103. ISSN 0128-7494

Do satisfied customers loyal? : Unravelling the role of trust in the ‘High Touch’ purchasing context / Rosidah Musa. (2006) Gading Journal for the Social Sciences, 10 (1). pp. 1-15. ISSN 2600-7568

Exploring the role of trust in the satisfaction - loyalty link: empirical evidence from a follow-up study / Rosidah Musa and Sarminah Samad. (2005) Social and Management Research Journal (SMRJ), 2 (2). pp. 121-133. ISSN 1675-7017

Formulating direct sales customers’ satisfaction strategies : Application of Importance-Performance Analysis (IPA) approach / Rosidah Musa. (2005) Gading Business and Management Journal, 9 (1). pp. 1-25. ISSN 2600-7568

An assessment of customer satisfaction with the direct sales channel of Malaysia / Che Chik Che Puteh , Prof. Madya Rosidah Musa , Prof. Madya Che Wan Faridah Che Wan Putra. (2005) [Research Reports] (Submitted)