Items where Author is "Muda, Mazzini"

Article

The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty: a conceptual review / Nurul Aqmar Zaidun, Mazzini Muda and Nor Hashima Hashim. (2020) Advances in Business Research International Journal, 6 (1). pp. 1-11. ISSN 2462-1838

Linking ‘Halal’ friendly hotel attributes and customer satisfaction : the islamic tourism sector / Lennora Putit ... [et al.]. (2016) Journal of Emerging Economies and Islamic Research, 4 (4). pp. 1-11. ISSN 2289 – 2559

The challenges of global competition : Malaysian SMEs and AFTA / Saadiah Mohamad, Rohani Mohd and Mazzini Muda. (2008) Social and Management Research Journal (SMRJ), 5 (1). pp. 35-47. ISSN 1675-7017

Book Section

Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda. (2014) In: The Doctoral Research Abstracts. IPSis Biannual Publication, 5 (5). Institute of Graduate Studies, UiTM, Shah Alam.

Sense of community among Malay customers: evidence from western food outlets in Malaysia using Structural Equation Modelling approach (SEM) / Rozita Naina Mohamed … [et al.]. (2014) In: International Conference on Islamic Business, Art, Culture & Communication (ICIBACC 2014). Division of Research and Industry Linkages, UiTM Melaka, Alor Gajah, Melaka, p. 28.

Duplicate recor with id no.19287 Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda. (2013) In: UNSPECIFIED UNSPECIFIED. (Unpublished)

Thesis

Modelling the effects of perceived credibility on consumers' attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda. (2013) PhD thesis, thesis, Universiti Teknologi MARA.