Items where Author is "Mohamed, Rozita Naina"

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Number of items: 3.

Article

Influence of app usability and learning environment on student behavior in mobile-based marketing education in Malaysian higher learning institutions / Rozita Naina Mohamed ... [et al.]. (2024) Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (2). pp. 145-155. ISSN 0128-7494

Book Section

Determinants of savings behaviour among Muslims in Malaysia: an empirical investigation / Shafinar Ismail … [et al.]. (2014) In: International Conference on Islamic Business, Art, Culture & Communication (ICIBACC 2014). Division of Research and Industry Linkages, UiTM Melaka, p. 22.

Thesis

Modelling the predictors and outcomes of brand experience: evidence from the chained fast food brand / Rozita Naina Mohamed. (2014) PhD thesis, thesis, Universiti Teknologi MARA.

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