Items where Author is "Mohamad Sheriff, Nooraini"

Article

Visitor-centric marketing approach driving theme park customer patronage: unveiling the post COVID-19 pandemic perspective / Nooraini Mohamad Sheriff ... [et al.]. (2024) Jurnal Intelek, 19 (1): 16. pp. 186-196. ISSN 2682-9223

Determinants of satisfaction for automotive after sales service quality: a preliminary application of AutoSERVPERF Model / Nooraini Mohamad Sheriff, Nur Idayu binti Roslan and Yuhanis binti Yusoff. (2020) Jurnal Intelek, 15 (2): 19. pp. 197-208. ISSN 2682-9223

Salient features of customer engagement, visual presentation and copywriting for effective social media marketing: an exploratory perspective / Nooraini Mohamad Sheriff, Aisya Syahira Zulkifli and Wan Nur Shahira Wan Othman. (2018) Journal of Academia, 6 (2). pp. 28-37. ISSN 2289-6368

Research universities in Malaysia: What beholds? / Nooraini Mohamad Sheriff and Noordini Abdullah. (2017) Asian Journal of University Education (AJUE), 13 (2). pp. 35-50. ISSN 1823-7797

Coffee marketing: what matters to coffee drinkers? / Nooraini Mohamad Sheriff ... [et al.]. (2016) Jurnal Intelek, 10 (2). pp. 15-29. ISSN 2682-9223

Educational outcome as a new dimension of quality assessment for private colleges : an exploratory perspective / Nooraini Mohamad Sheriff. (2007) Malaysian Journal of Quality, 2. pp. 189-206. ISSN 1823-7347

Applying service performance guarantees to reduce risk perception in the purchase and consumption of higher education / Nooraini Mohamad Sheriff and Faridah Hassan. (2006) Asian Journal of University Education (AJUE), 2 (1). pp. 35-45. ISSN 1823-7797

Thesis

The influence of marketing, non marketing and demographic factors on pre-purchase stage of consumer decision-making process for private college in Malaysia / Nooraini Mohamad Sheriff. (2005) PhD thesis, thesis, Universiti Teknologi MARA.

Research Reports

Private colleges in Malaysia: are the key marketing environment indicators promising? / Nooraini Mohamad Sheriff and Rozita Naina Mohamad. (2003) [Research Reports] (Unpublished)