Items where Author is "Mohamad Noor, Ali"
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SME's processed frozen food packaging perceived hedonic and utilitarian value influence customers buying decision/ Aidza Ashikin Alias and Ali Mohamad Noor. (2022) Journal of Tourism, Hospitality and Culinary Arts, 14 (1). pp. 16-31. ISSN 1985-8914 ; 2590-3837