Items where Author is "Mat Som, Rohana"
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Generation Y Purchase Intention of Personal Care Products: The Influence of Attitude, Subjective Norms and Perceived Behavioural Control / Noor’ain Mohamad Yunus, Rohana Mat Som, Afiza Abdul Majid, Ungku Munirah Ungku Abdul Aziz, Mohd Khalid Mohd Abas. (2018) Journal of International Business, Economics and Entrepreneurship (JIBE), 3 (2). pp. 30-36. ISSN 2550-1429 (Submitted)