Items where Author is "Li Ling, Quah"
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 1.
Article
Consumer brandswitching behavior: evidence from Malaysian smartphone users / Quah Li Ling, Santhi Govindan and Ravindran Radhakrishnan. (2018) e-Academia Journal, 7 (2). pp. 20-30. ISSN 2289 - 6589